For well over a decade, the key battleground of online casinos and sportsbooks has been the welcome bonus. The tools available for this key area of competition have changed significantly, though, merging from free bets to matched deposit bonuses all of the way to no-deposit free spins.

Due to the wagering requirements that are essentially a necessity for the business to not bleed out from its first 1,000 customers, the bonuses invariably act as free play, bonus play, or demo plays, depending on how you want to look at them. Players have recognised this, so platforms have had to get savvy with their offers.

This is where the relatively new Ireland-facing site The Clubhouse Casino has been able to make up significant ground. Through its welcome bonus, Clubhouse has quickly been able to break into the Irish market and has been able to stay around the top thanks to its focus on the post-welcome experience.

Foot in the door with the most popular slot

 


 

Source: Pixabay

There’s a distinct group of slots that can truly rank themselves among the most popular in European markets. The headliners, for a long time, were NetEnt’s low-volatility darling Starburst and Gonzo’s Quest, but then Play’n GO launched Rich Wilde and the Book of Dead to change everything.

With a high-volatility slot of ten paylines and a clear-cut bonus feature, Book of Dead quickly rose to the top of just about every online casino’s Trending, Top Games, or Favourites pages. Given the real history of the ancient Egyptian Book of the Dead, in retrospect, the game’s theme is a bit of an odd choice.

Still, what choosing this theme did for Play’n GO is allow for an instantly recognisable game, tells you the aim of the game in the title, and carves out a corner of the wildly popular ancient Egyptian theme space. So, what better way to introduce yourself to a new audience than by intrinsically tying your platform to the Book of Dead?

This is what Clubhouse did with its online casino welcome bonus, which delivers 100 free spins on Book of Dead after the first deposit of any amount, as well as a three-deposit matched run alongside the spins. Now, you come to the Irish casino and immediately see Rich Wilde, and a hefty stack of free spins to see what all of the hype is about.

Beyond the welcome bonus

 


 

Source: Pixabay

The history of iGaming is littered with platforms that boomed onto the scene with massive welcome bonuses and great ideas, only to fall by the wayside as they didn’t add the best and most popular games. Hundreds of new slots come out every month, but for the most part, slot players stick to what they perceive to be the best.

Clubhouse recognised this, and so, it brought in one of the newer smash-hit franchises in slot gaming: Big Bass. Created by Pragmatic Play to build on the iconic-but-dated Fishin’ Frenzy slots, the extensive series of Big Bass games boasts a very fitting bonus and appeals to the fishing theme of a slow build to a big feature.

While players will be willing to try the new slot on occasion if it catches their eye, those playing table games are far more exploratory, especially in the new landscape of live casino gaming. The technology is taking off in a big way, with dedicated applications and platforms for live streaming growing by at least 70 per cent in recent years.

People want to engage in live streaming, find it immersive and entertaining, and so are drawn to live casino games. Not satisfied with the live incarnations of table games, though, Clubhouse also got on the game shows bandwagon quickly, drawing popular creations from Playtech and Evolution to pad the exciting section of play.

While The Clubhouse Casino has been able to accrue a great many new customers through its ties to Book of Dead, it has been able to remain a top Irish casino through its willingness to give players the most popular games.


 

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